Privacy Policy


At ET Textiles, we deeply value and respect your privacy. This Privacy Policy outlines how your personal information is collected, used, stored, and shared when you visit or make a purchase through our websites and mobile applications (collectively, the "Site").

We strictly adhere to applicable laws governing the collection, use, storage, and sharing of your personal information.

Personal Information
We Collect When you visit the Site, certain information about your device is automatically collected. This includes details about your web browser, IP address, time zone, and installed cookies. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, the referring websites or search terms that led you to our Site, and how you interact with the Site. We may also collect location data, such as the location of your mobile device if you have enabled this feature. We refer to this automatically-collected information as "Device Information."

We collect Device Information using technologies such as cookies, log files, web beacons, tags, and pixels. Cookies are data files with unique identifiers placed on your device, and you can find more information about cookies and how to disable them at or by viewing our Cookie Policy.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, phone number, payment information (including credit card numbers), and order history. We refer to this information as "Order Information."

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information. It includes any information that is reasonably capable of being associated with or linked to you or your household.

In the past 12 months, we may have collected Device Information and Order Information from you using the mentioned technologies and sources if you have visited our Site or placed an order with us.

How We Use Your Personal Information
We use the Order Information we collect primarily to fulfill and process orders placed through the Site. This includes processing payment information, arranging shipping, and providing invoices and order confirmations. Additionally, we use this Order Information to:

  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide you with information or advertising related to our products or services based on your preferences

The Device Information we collect, particularly your IP address, helps us screen for potential risk and fraud. It also aids us in improving and optimizing our Site, generating analytics about customer browsing and interaction with the Site, and assessing the effectiveness of our marketing and advertising campaigns. We may also use Device Information for targeted advertising and location-based services.

We may have used your Personal Information for any of the aforementioned purposes in the past 12 months.

Legal Basis for Processing Personal Information Depending on the nature and purposes of the processing, we may rely on different legal bases. These include pursuing our legitimate interests or those of a third party, complying with legal obligations, or performing a contract.

While we generally do not rely on consent as a legal basis for processing your Personal Information (excluding residents of Canada), we do obtain your consent before sending you third-party direct marketing communications or when required by applicable law. You have the right to withdraw your consent at any time by contacting us (details provided below).

We do not engage in automated decision-making processes involving your Personal Information.

Sharing Your Personal Information
We share your Personal Information with third parties to facilitate its use, as described above. For example, we use Shopify to power our online store, and you can review how Shopify handles Personal Information in their privacy policy: We also utilize Google Analytics to understand how customers use our Site, and you can learn more about Google's use of Personal Information in their privacy policy: To opt-out of Google Analytics, you can visit:

We may disclose your Personal Information to third parties as permitted or required by applicable laws and regulations, such as in response to a subpoena, search warrant, or lawful information request, or to protect our rights. Furthermore, if there are investments, sales, or acquisitions involving our business or assets, we may share your Personal Information with other members of our group of companies or third parties.

In the past twelve months, we may have shared your Personal Information with the aforementioned third parties for the purposes mentioned above.

We do not sell your Personal Information.

Personal Information of Third Parties
If you provide us with Personal Information about third parties, you acknowledge that you have obtained their consent and informed them of our use, collection, and disclosure of their Personal Information for the purposes stated in this notice.

International Transfer of Personal Information
Sharing your Personal Information as described above may involve transferring it outside of your home country. If you are located in the European Economic Area (EEA), transfers may include countries outside the EEA, such as the UK and Guernsey. Similarly, if you are in Australia, your data may be transferred outside of Australia.

We ensure that these transfers comply with applicable laws. We may use data transfer agreements (such as European Commission approved model clauses) to protect your personal data or abide by other requirements under applicable law. If you wish to obtain a copy of these agreements or seek information about our policies and practices regarding international transfers of Personal Information, please contact us using the details provided below.

Direct Marketing
We only use your Personal Information for direct marketing purposes if you have provided it to us for that specific purpose or have consented to such use.

If you agree to receive direct marketing communications from us, we may contact you periodically (via mail, telephone, email, SMS, or social media platforms) with information about our products and services, as well as those of our business partners, that we believe may interest you.

You can opt out of receiving direct marketing communications from us by following the instructions provided in our communications. We will promptly comply with your request in accordance with applicable laws.

Behavioral Advertising
As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at

You can opt out of targeted advertising by using the links below:

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:

Do Not Track
Please note that we do not change our data collection and usage practices in response to Do Not Track signals from your browser.

Your Rights
If you are a California resident or if applicable EU, UK, or Canadian law applies to you, you have certain rights regarding the personal information we collect, use, and disclose. These rights include:

  • The right to request disclosure of the categories of Personal Information collected, used, and disclosed
  • The right to request disclosure of the specific pieces of Personal Information collected
  • The right to request deletion of your Personal Information (subject to exceptions)
  • The right to request correction of any incomplete or inaccurate Personal Information
  • The right to object to our processing of your Personal Information for direct marketing purposes or based on legitimate interests
  • The right to data portability, allowing you to obtain your Personal Information in a structured, commonly used, and machine-readable format

If applicable Australian law applies to you, you may have additional rights, including the right to access your Personal Information, request correction, or make a complaint about a breach of applicable Australian law.

You may also authorize an agent to submit requests on your behalf. We may require information to verify such requests to prevent unauthorized disclosure of your Personal Information. Any information collected for verification purposes will be used solely for that purpose.

We will not discriminate against you for exercising any of these privacy rights. You also have the right to lodge a complaint about our processing of your personal data with the relevant data protection authority in your jurisdiction.

Data Retention
We retain your Order Information for our records as long as necessary for our legitimate purposes, contractual obligations, your consent, or as required by applicable laws or regulatory obligations.

We delete or anonymize your personal data when it is no longer necessary.

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Your continued use of our website or services, correspondence with us, or provision of Personal Information after any updates signifies your agreement to the revised terms. We recommend reviewing this privacy policy periodically for changes. The "last updated" date at the beginning of the policy indicates the most recent revision.

Our Site is not intended for individuals under the age of 14, and we do not knowingly collect Personal Information from such individuals. If you are a parent and believe that we have collected Personal Information of your child under the age of 14, please contact us to request its deletion.

Dispute Settlement
Any disputes, claims, or controversies arising from or related to this privacy policy shall be resolved in accordance with the Dispute Resolution provision stated in our Terms of Service.

Contact Us
For more information about our privacy practices, to exercise your privacy rights, or to make a complaint, please contact us via email at


These Terms were last updated in July 2023.